Every day in Europe, people are subscribing to watch news broadcast (small-clips) on their wireless handsets.
Already tiny TV, the kind that is watched on a cell phone, is spreading beyond Japan and South Korea, where it has been available for about three years.
Britain is auctioning wireless spectrum this month that could be used for mobile TV. France plans to award a license for a 13-channel mobile video service in June to begin by the end of the year. In Germany, Mobile 3.0, an investor group led by a South African media company, Naspers, plans to start a video service this year.
On Sunday, AT&T Wireless, with 71.4 million phone customers, started AT&T Mobile TV in the United States. The 10-channel service, priced at $15 a month, includes Pix, a channel with movies from Sony Pictures. AT&T will sell cell phones made by LG Electronics and Samsung that can receive the TV broadcasts.
Mobile operators across Europe and the United States are investing in new broadcasting towers, mobile devices, TV programming and promotions. Its still not clear how the profits would follow.
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